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Innovation Doesn’t Happen Alone

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Sorry, but our blog grew too big for our britches and we had to make some changes. BUT, you can see all of the images on the new site: creativejuiceblog.com

 

 

 

 

 

 

Yahoo CEO Marissa Meyer made headlines last week when she ended the company’s work from home policy. Remote workers from around the world argued that their productivity increased when they could work on their own terms. Advocates for collaboration and innovation applauded Mayer’s attempt to “reignite collaboration.” One such response came from psychologist Eve Ash on SmartCompany.com, who wrote:  “The combined efforts of a group can provide quantum leaps in innovations.” Some will argue that innovation is part strategy, part “right place, right time” and that random interactions are the key for such inspiration. Others will argue that the flexibility of working remotely reinvests loyalty from employees, rewarding self-starters with an easier work-life balance.

Take, for example, the national conference EventCamp. We hosted it here a couple of years ago and it was a huge success! It was our first foray into an event that was mostly live and part teleconference. And though the attendees remoting definitely had a great experience, it was in the breakouts with the attendees interacting where the full experience was truly felt.

It is no question that at Catalyst Ranch, we value the experience of face-to-face interaction. Seeing the look of inspiration and rejuvenation on our attendees’ faces as they spend a day here is very satisfying. It’s even more inspiring when we hear feedback that a particular meeting was between divisions who’d never met face to face. While their routine of back-and-forth emails and conference calls worked for the day-to-day, it was in the face-to-face interactions that the innovation and new ideas were made. On the other hand, one of our favorite facilitators lives in Chicago and works for a company in Boston. She lives and breathes the company’s methodology and that doesn’t have to be contained within the brick-and-mortar of the company. But it’s between the conference calls and planning-while-parenting that the brilliance comes to life. Witnessing this particular facilitator interact with clients and her colleagues when they have a session here is awe inspiring. There is no doubt that she is productive and efficient when working remotely, but the sparks happen in the space between people.

So what’s the answer? Should companies follow in Yahoo’s lead and call their remote employees home? Should remote employees continue to be given the flexibility to work independently collaborative? Both options have their merits and ideally a company would practice a bit of both to optimize the productivity of the individual and the innovative collaboration of the collective. It’s like we tell attendees when they’re guiltily perusing the candies and sweets at our famous afternoon snack service: “it’s okay to indulge in sweets, but there’s a veggie tray too!” Balance is everything.

What value do you put in face-to-face interaction in your work?