Yee haw! Our blog has moved!

that we had to move our blog!

The title of the post that was on this page was:

Interview with Tim Frick author of Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing

If you copy the post title you should be able to search on our new site and find the same post!

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The content that was on the original post is below (minus the images).
Sorry, but our blog grew too big for our britches and we had to make some changes. BUT, you can see all of the images on the new site: creativejuiceblog.com

Tim Frick

Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing

What are some of the main themes of your book?

Love, betrayal, mortality…just kidding. Return on Engagement is a book about best practices for marketing yourself or your business online. It covers strategy, your website, social media, analytics, and other tools and techniques critical to building a strategic web presence. There is also a free downloadable e-chapter on mobile marketing and media on the book site Here!

What prompted you to write the book?

We found our approach to client projects and the process of marketing our own company was drastically changing thanks to a variety of new tools and techniques (commonly associated with the overused term ‘Web 2.0’). We put together a strategic process for using these tools to achieve measurable results and realized that in book form this process could help others achieve great results as well. Thus, after nine months of researching, writing and editing, Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing was born.

What sparks your creativity?

Entrepreneurialism and the daily creative challenges that accompany it.

What recently sparked your curiosity and how did you satisfy it?

The crew at Mightybytes wanted to make home-brewed beer for our clients so along with a little help from our friends at Brew Camp we learned all about the brewing process and set down the path to becoming home brewers…or in our case, business brewers. To date have made about a dozen varieties, each with unique names, custom packaging, and so on. It has been a great exercise in team building, collaboration and creativity and a lot of fun to boot!

Currently, we have a wheat ale in process, which will be doled out lovingly during a fundraiser for our Climate Ride team on April 15th.

What’s one big thing you want people to take away from your book?

Content in context! Good strategic content that adds value, delivered in the appropriate context by which it is experienced (Twitter, mobile devices, tablets, YouTube, your website, etc.) is a critical business and marketing asset for any company or organization. Couple that with ongoing personal engagement and you have a strong one-two marketing punch.

Join us here at Catalyst Ranch, Wednesday, March 16th at 6pm when we welcome Tim Frick for the next installment of our Match Books series. Tim will be sharing with us digital marketing techniques from his latest book Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing. Cost is $15 or two children’s books to be donated to Open Books, check out Catalyst Ranch’s Happenings Page for all the info!