Yee haw! Our blog has moved!

that we had to move our blog!

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Second Look- Artist Cayetano Ferrer brings Illusions and Mystery to the streets

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Sorry, but our blog grew too big for our britches and we had to make some changes. BUT, you can see all of the images on the new site: creativejuiceblog.com

Second looks. What makes people slow down and take that second look?  Creativity and ingenuity are pretty clear factors that go into making a “wow” factor.  Recently I ran across this artist on the creative art blog BOOOOOOOOM!, who left me guessing. I realized that even with life flying by, especially now with the holidays being here, it is important to slow down and really find the mystery in the otherwise ordinary. Be inspired!

Illusion, mystery and a whole lot of creativity make Cayetano Ferrer quite the urban prankster. After receiving his BFA from the Art Institute of Chicago, Cayetano took to the streets to examine relationships between the built and the rebuilt.

In 2008 he used Division Street in Chicago as his canvas, which resulted in a series of digital prints and photos integrated into the urban landscape called “City of Chicago.”  Cayetano Ferrer investigates the use of symbolism and ornamentation in public design through his less obtrusive signage.

Using inkjet prints on existing objects/architecture that reveal what these objects ultimately obscure, Ferrer exposes the relationship between the built and the rebuilt, surface and hidden, as well as the delicate matter of history and memory as the present paves over the resent past in a bid to enrich economies. Ferrer’s work is a gentle push/pull between permanence and obsolescence, inviting consideration of evolution, mutation and modification in our relationship to our immediate environment.

Another project of his, Western Imports, is a series of photographs of site specific installations. Ferrer plays with perspective and transparency to create images that at first look are ordinary, but upon closer inspection seem to be digitally altered. In fact, the images themselves are not digitally altered but their locations are. By precisely placing inkjet prints into the photograph, Ferrer achieves that second, closer look from his viewers.